Breaking a mirror
Walking under a ladder
Opening an umbrella indoors
Getting your haircut on Friday the 13th
And, of course . . . crossing paths with a black cat
Muggles are a superstitious lot. The list above is just a sampling of some of the superstitions that continue to strike fear into the hearts of muggles in North America and the western part of the world . . . or at least make them very, very, very uneasy.
While we can jump into all of those very riddikulus myths and pick them apart to get to the roots of them, we’re here today for one of them in particular:
Crossing paths with a black cat.
This has been one of the most enduring superstitions for centuries. It’s still such a common belief that it is distinctly disadvantageous to modern day black cats. In animal shelters, black cats have the lowest rates of adoption among cats, higher euthanasia rates, and have more of a likelihood of facing abuse and neglect (especially on Halloween).
How to refer to animals and magical creatures compassionately + magical alternatives to outdated idioms
Dumbledore said it best in Harry Potter and the Deathly Hallows:
“Words are, in my not-so-humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it.”
While we may not agree with all of Dumbledore’s beliefs and actions, this is one that we at The Protego Foundation can completely get behind.
Our words matter. The language we use has power, and it, like Albus himself acknowledges, can be a tool to harm and to heal. To confront and to comfort. To connect and to challenge.
The day is finally here, and it’s as epic as when we received our Hogwarts acceptance letters!
Vegan Butterbeer has arrived in the muggle world!
Can you hear all the creature-loving characters (we’re looking at you Newt Scamander, Luna Lovegood, and Hermione Granger!) cheering with us? ‘Cuz we can!
At The Protego Foundation, we’ve made no secret about urging Warner Bros. and Universal Studios’ Wizarding World of Harry Potter theme parks in Hollywood, Orlando, and Japan, to veganize their Butterbeer recipes.
In 2018 we launched our Accio Vegan Butterbeer campaign and created a petition that was signed by over 7,500 Potterheads.
Now, two years later, as of September 10, 2020, we’re SO proud to announce that your incredible support of our campaign has paid off. So much so that we have a Gringotts vault-sized vegan victory to share with you…
"What are these?’ Harry asked Ron, holding up a pack of Chocolate Frogs. ‘They’re not really frogs, are they?’
He was starting to feel that nothing would surprise him.
‘No,’ said Ron, ‘But see what the card is, I’m missing Agrippa.’
‘Oh, of course you wouldn’t know -- Chocolate Frogs have cards inside them, you know, to collect-- Famous Witches and Wizards. I’ve got about five hundred, but I haven’t got Agrippa or Ptolemy.’
-- Harry Potter and the Philosopher’s/Sorcerer’s Stone
In the Wizarding World, Chocolate Frogs are one of the tastiest and most iconic treats. Although the original dark chocolate variety of Chocolate Frog is made from 70% of the finest Croakoa (a kind of magical cocoa) they come in several other flavors including white and milk chocolate.
However, the Wizarding World of Harry Potter parks in the United States haven’t yet expanded their chocolate horizons. The novelty Chocolate Frog candies sold in the theme parks and other Potterish stores are still loaded with milk.
But don’t despair! Here at The Protego Foundation, we worked some kitchen magic to show you how to make your very own vegan chocolate frogs!
Just in time to head back to Hogwarts, we at The Protego Foundation are so excited to share some big news with all you witches, wizards, and magical people. Especially those of you who are big-time creature and animal lovers! (Let’s be real—that’s probably all of you!)
As of September 1st, we’re launching a new campaign: you can “adopt” your own Hogwarts-approved companion animal like a cat, rat, or owl. Or for you bold, aspiring Magizoologists out there, some of the most majestic creatures in the Wizarding World are also up for “adoption”: a phoenix, unicorn, or dragon!
"There were shelves upon shelves of the most succulent-looking sweets imaginable. Creamy chunks of nougat, shimmering pink squares of coconut ice, fat, honey-coloured toffees [and] hundreds of different kinds of chocolate in neat rows.”
There’s a reason visiting Honeydukes is a rite of passage for every Third Year at Hogwarts. The famous sweets shop is renowned throughout the Wizarding World as a sort of confectionary wonderland.
And while it’s never described exactly what ingredients go into making Ambrosius Flume’s legendary Honeydukes fudge and chocolates, we can imagine the purveyor of candies galore has a fair few non-dairy and vegan options scattered throughout the crammed shelves of its mouthwatering confections.
CineReplicas, the purveyor of officially licensed, premium Harry Potter apparel and accessories, has just dropped a new collection of non-wool Hogwarts House sweaters. Yes! These officially licensed, film-accurate Ravenclaw, Hufflepuff, Slytherin, and Gryffindor sweaters are knitted from a cotton-polyester blend instead of wool!
Designed with each House’s embroidered crest and signature colors, these totally vegan v-neck sweaters come in children’s and adult sizing.
Here at Protego, we’re as thrilled as Dobby when he’s gifted a pair of socks to hear this news!
J.K. Rowling was recently spotted while on a trip wearing a £900, fur-lined, feather-filled Canada Goose jacket. The sheer cruelty of Canada Goose garments is not only unfathomable but it’s also entirely unnecessary.
Companies that continue to use real fur and down feathers commit atrociously abusive acts on animals. From snapping coyotes’ legs in steel-jawed traps, to violently ripping the feathers out of fully-conscious geese and ducks until their skin is left raw and bloody, these companies perpetuate needless cruelty.
J.K. Rowling readily shows her love and appreciation for magical creatures in the Harry Potter and Fantastic Beasts series’, but her recent clothing choices have not reflected this love for animals in the muggle world. J.K. Rowling was recently photographed wearing a fur trimmed, down-filled Canada Goose parka.
These luxury coats are made with needless cruelty towards animals.
With the muggle coronavirus pandemic still raging as fiercely as the wizarding world’s Dragon Pox epidemic of the early 1900s, many iconic events have been significantly changed or flat-out canceled.
San Diego Comic Con 2020 made use of muggle technology to reimagine the world-renowned, geeky mass gathering as a remote, virtual event.